Don't startanother company.Build one thatshould exist.
Business building for founders and entrepreneurs
We create things we believe should exist — for ourselves, or with the people who own the opportunity. Not a report, not a deck. A business, a place, a product, a partnership or a venture that is actually in the world.
Built, not pitched.
Most opportunities die in a document. They get researched, presented, admired and shelved, because nobody was ever responsible for making the thing exist.
We take the other side of that. We see something, we question it, we create the concept, we build it, and where it makes sense we stay in it.
That is why our arrangements are not always an hourly rate. Depending on the move, it can be a commitment fee, performance upside, ownership, royalties or participation in the deal. Skin in the game changes the work.
How a move runs.
- 01
We see
An opportunity, a gap, a building, a brand or a market nobody is treating seriously.
- 02
We question
Should this exist? For whom? Why would anyone care? Most ideas die right here.
- 03
We create
Concept, positioning, business model, brand, experience — as one thing, not five.
- 04
We build
The thing gets made: the company, the place, the product, the partnership.
- 05
We participate
Where it makes sense we stay in — ownership, royalties or deal participation.
Straight answers.
- What does BASTARDS INC. do?
- BASTARDS INC.® is a Belgian creative and venture company that creates businesses, places, products, partnerships and ventures, combining human judgement and creativity with AI-powered research, systems and execution. It operates from Knokke and Antwerp.
- What is business building?
- Business building is creating a company or venture from opportunity to operation — concept, model, brand, product, launch — rather than advising an existing company on what to do. The builder carries responsibility for the thing existing, not for the recommendation.
- How is a venture builder different from an agency?
- An agency delivers work for a client's business. A venture builder creates the business itself, usually with shared ownership or upside, and stays involved through launch and operation.
- Who founded BASTARDS INC.?
- BASTARDS INC.® was founded by creative entrepreneur Lodewijk Varossieau. The house is based in Knokke and Antwerp, Belgium.
- How does BASTARDS INC. get paid?
- Depending on the move: a commitment fee, performance upside, ownership, royalties or participation in the deal. The structure follows the risk and the ambition of the project.
- Who does BASTARDS INC. work with?
- Founders, CEOs, owners, developers and entrepreneurs across Belgium, the Netherlands and Europe who have an opportunity worth building and no appetite for an ordinary answer.
Got a
hard one?
An opportunity nobody around you is taking seriously?
Throw it at us.