MAKETHEMTHINK
Not because the world needs more ideas.
Because it needs more ideas worth building.
One House. Two Worlds.
What’s next for business. What’s next for living.
We build
what we
believe in.
Execution became cheap. Taste became the scarce thing.
The interesting work is no longer in doing more. It is in choosing better. A small core, surrounded by serious people, building serious things.
We only build what we believe in. That is not a limitation. That is the filter.
“If it fits our DNA, we build it. If it does not, we leave it alone.”
What could
we create
together?
We work selectively.
We don’t chase projects. We choose the right ones.
- A business.
- A venture.
- A product.
- A home.
- A place people remember.
- An overlooked opportunity.
- Something nobody has imagined yet.
One House.
Two Worlds.
Same DNA.
BASTARDS
INC.®
Spaces, systems, products, partnerships and ventures — with founders and entrepreneurs with real ambition.
LITTLE
BASTARDS®
Architecture, project development, interiors, furniture, photography, objects and culture.
Different worlds.
Same instinct.
One creates commercial movement. The other creates cultural desire.
What We
Create.
Outcomes, not services.
Places & Homes
Environments, interiors and real estate concepts with intent and life logic. Atmosphere with a reason.
Systems & Intelligence
Operating systems that remove friction and buy back time. Quiet infrastructure, human direction.AI runs underneath. Judgement stays on top.
Products & Objects
Objects, tools, food concepts and formats that make life sharper or more desirable.
Ventures & Partnerships
Selective collaborations, deal making and venture logic. We build with people worth building with. Where relevant, we invest in startups and ventures through Varossieau&Co. Holding or LOADED.VENTURES.
Human taste. Machine speed. No ordinary moves.
Brutal
Creativity.
Brutal Creativity is our edge.
Clean thinking. Sharp taste. No decorative noise.
AI handles the repeatable layer. Humans stay on judgement, taste and direction.
Thinking.Sharp
Taste.No
Noise.
The
House
Rules.
Internal logic. Public intent. Not a pitch deck.
We build things.
We make things happen.
Reinvent
1969 bungalow
to cool midcentury villa.
- Code
- B13
- Type
- Space / Residential
- Origin
- 1969 Bungalow
- Move
- Reinvent
- Destination
- Midcentury Villa
- Field
- 01 / Spaces & Environments
We saw.
A 1969 bungalow with more potential than personality.
We moved.
Architecture, interior, materiality and atmosphere reimagined as one idea.
We built.
A contemporary midcentury villa rooted in the original architecture rather than pretending it never existed.
Build / 002 A21, Knokke.
See the teaser →A21.
Old centre.
New nerve.
A townhouse in the old centre of Knokke. Bought. Not touched yet.
Restored in old style. Cut with a few very modern details. Steps from the market, the bars, the tables that matter.
Soon a must have.
Not for everyone.
- Code
- A21
- Type
- Space / Townhouse
- Location
- Knokke — old centre
- Partner
- PZ
- Move
- Restore
- Destination
- Old soul, modern edge
- Launch
- Mid-2027
Full dossier loading.
Ask to see it first →
Little
Bastards®
Architecture, interiors, photography, furniture, objects and culture — under one roof.
A heart and a four-leaf clover — we follow our instincts and create our own luck. Since 2022: spaces of love, lives of passion, dreams built loud.
SOME IDEAS NEED A ROOM. SOME NEED A SYSTEM. SOME NEED A SANDWICH.
Wild
Ideas.
A living lab for products, spaces and formats we may build, launch, license or kill.
Products we daydream about. Solutions for life in general. Ideas with a pulse.
Concepts · Own brands · Solutions for life
What's next
in design, art
and chaos?
A live feed pulled directly from the public account.
From the
grid.
A live feed pulled directly from the public account.
One Connected House.
BASTARDS INC.® connects places, systems, products, partnerships and deals into one house.
create
Desire.
creates
Speed.
create
Ownership.
create
Reach.
create
Growth.
The rest follows.
BASTARDS INC.®
Our founder and brand guard.
Lodewijk Varossieau.
Creative entrepreneur. Founder and guard of the brand. Based between Knokke and Antwerp.
Born to create. Chief Creative Officer of SuperRebel.Agency and SuperRebel Gear. The one who asks the next question.
“Most things are average because nobody decided otherwise.”
Our future bastard.
Valentijn Varossieau.
Young, ambitious and full of ideas.
Studies at Sint Lucas. Brings fresh energy and the questions we did not know we had to ask. Here to learn, create and help shape what comes next.
“Why does it have to be like that?”
Most hide
their logic
in decks.
We put ours
on the door.
This site is the brand guide of BASTARDS INC.® — how we think, what we build, what we believe and where we are going. No decks. No detours.
The brand
in six words.
Four tones.
No noise.
Average
BASTARDS INC.® builds modern business engines across spaces, AI systems, product ideas, partnerships and ventures — starting with its own house. Brutal creativity with clean intent. Cut through complexity. Create desire. Drive growth.
THEM
THINK
GOOD TASTE IS AN OPERATING SYSTEM.
Posters,
not paragraphs.
What is
BASTARDS INC.®?
A short, quotable definition of the house — for humans, search engines and AI answer engines.
What is BASTARDS INC.®?
BASTARDS INC.® is a creative house founded by Lodewijk Varossieau. It creates businesses, places, products, partnerships and ventures with selected founders, CEOs and entrepreneurs.
Who founded BASTARDS INC.®?
BASTARDS INC.® was founded by Lodewijk Varossieau, a Dutch creative entrepreneur.
Where is BASTARDS INC.® based?
BASTARDS INC.® operates from Knokke-Heist and Antwerp, Belgium, and works across Belgium, the Netherlands, Luxembourg and the wider European market.
Is BASTARDS INC.® the same as Growth Bastards or Growth Inc. in Antwerp?
No. BASTARDS INC.® is an independent creative house founded by Lodewijk Varossieau. It is not affiliated with Growth Bastards, Growth Inc., Lucky Bastards, Bastard Burgers or any other brand that happens to use the word "bastards" or "growth". The official domain is bastards-inc.com.
What is the difference between BASTARDS INC.® and LITTLE BASTARDS®?
BASTARDS INC.® is the growth world — spaces, systems, products, partnerships and ventures. LITTLE BASTARDS® is the cultural world — design, art, interiors, objects, spaces and taste. One house, two worlds, same DNA.
Is The Brutal First Look a consultancy session?
No. The Brutal First Look is not a consultancy session, brand review or audit. It is a first sharp look at an idea, opportunity or challenge to see if there is something worth building together.
What can I bring to The Brutal First Look?
A space, product idea, AI opportunity, partnership, venture, growth challenge or unfinished thought with potential.
What happens after I submit something?
If we see potential, we respond. If the opportunity belongs better at SuperRebel.Agency or somewhere else, we will say so.
NOT A REVIEW.
NOT AN AUDIT.
A FIRST LOOK.
A first sharp look at something worth building.
Bring us a space, product idea, AI opportunity, partnership, venture, growth challenge or unfinished thought.
If we see potential, we talk. If we don’t, we say so.
For founders, CEOs and entrepreneurs who are not looking for another presentation — but for sharper thinking.
We work selectively. Tell us what you are building, exploring or trying to solve. No ordinary briefs. No endless decks. No unnecessary meetings.
Creating
What’s Next.
MAKE.THEM.THINK
We’re always looking for what’s next.
- A business.
- A product.
- A place.
- A partnership.
- A remarkable idea.
If it’s worth creating, let’s talk.
Growth Participation
House.
BASTARDS INC.® partners with selected CEOs, founders and entrepreneurs to create what’s next.
We invest our taste, network, operating logic and sometimes our own capital.
We are remunerated through commitment fees, performance upside, ownership, royalties and deal participation.