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Controlled chaos. Journal entries and Instagram posts from BASTARDS INC.® and LITTLE BASTARDS®, mixed and sorted by date.
Controlled Chaos.
- ▲ SYSTEM_MONITOR // SITE: KNOKKE_BEACH_CLUB // STATUS: LOCATION_ACQUISITION_LOCKED // AI_SCAN: SUCCESSFUL
- ▲ UTILITY_MONITOR // PRODUCT: BSTRDS_CAP_001 // STATUS: COMPROMISE_LEVEL: ZERO // SUPPLY_CHAIN: ACTIVE
01ProductsLOG_2026.09.30 // INGEST: LABORATORY_JOURNAL // CORE: PRODUCTSThe BASTARDS INC. Topolino
We create spaces and partnerships. Now we are building out our own little brand — sympathetic, a bit cheeky — starting with the cutest car on earth.
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02@bastardsinc_LOG_2026.09.29 // INGEST: INSTAGRAM_SYNC // SCOPE: BASTARDSINCEnough said.
Post · 2 likes · 0 comments
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03@bastardsinc_LOG_2026.09.27 // INGEST: INSTAGRAM_SYNC // SCOPE: BASTARDSINCThe crazier the better.
Post · 8 likes · 0 comments
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04@wearelittlebastardsLOG_2026.09.27 // INGEST: INSTAGRAM_SYNC // SCOPE: WEARELITTLEBASTARDS@qeeboo_official we love it. Storage. But then def cool.
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05@bastardsinc_LOG_2026.09.27 // INGEST: INSTAGRAM_SYNC // SCOPE: BASTARDSINCFollow taste.
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06@wearelittlebastardsLOG_2026.09.27 // INGEST: INSTAGRAM_SYNC // SCOPE: WEARELITTLEBASTARDSMust visit in Antwerp. @restaurantmouton ❤️🥂🍀
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07@wearelittlebastardsLOG_2026.09.22 // INGEST: INSTAGRAM_SYNC // SCOPE: WEARELITTLEBASTARDS@marclagrange x @chivasregal still one of our favorites.
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08AI & Real EstateLOG_2026.09.21 // INGEST: LABORATORY_JOURNAL // CORE: AI_REAL_ESTATEThe first 200 hours of a development project
Before a single line is drawn, a development project has already eaten hundreds of hours of searching, reading and rebuilding the same spreadsheet. That is the part we hand to agents.
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09Business BuildingLOG_2026.09.19 // INGEST: LABORATORY_JOURNAL // CORE: BUSINESS_BUILDINGHow a move actually runs
See, question, create, build, participate. Five steps, and most ideas die at the second one. This is what business building looks like when nobody is allowed to hand over a document and walk away.
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10@wearelittlebastardsLOG_2026.09.17 // INGEST: INSTAGRAM_SYNC // SCOPE: WEARELITTLEBASTARDSRepost from @jeffkoons, the nee brand ambassadeur of LVMH. This is uber cool.
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11@wearelittlebastardsLOG_2026.09.17 // INGEST: INSTAGRAM_SYNC // SCOPE: WEARELITTLEBASTARDSRepost from @deusexmachina
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12Branded ResidencesLOG_2026.09.17 // INGEST: LABORATORY_JOURNAL // CORE: BRANDED_RESIDENCESWhy two identical buildings sell differently
Same street, same materials, same square metres — different price, different speed. The difference was decided long before the first render.
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13@wearelittlebastardsLOG_2026.09.14 // INGEST: INSTAGRAM_SYNC // SCOPE: WEARELITTLEBASTARDSRepost from @qeeboo_official
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14@bastardsinc_LOG_2026.09.14 // INGEST: INSTAGRAM_SYNC // SCOPE: BASTARDSINCMake them think ;-)
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15@bastardsinc_LOG_2026.09.08 // INGEST: INSTAGRAM_SYNC // SCOPE: BASTARDSINCPlease tell nobody.
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16@bastardsinc_LOG_2026.09.08 // INGEST: INSTAGRAM_SYNC // SCOPE: BASTARDSINCNew project. For sale summer 2027.
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17MAKE.THEM.THINKLOG_2026.08.16 // INGEST: LABORATORY_JOURNAL // CORE: STRATEGIC_BRAINThe Office Is Your Biggest Advertisement.
The workplace is the most-visited brand expression a company owns — and the cheapest recruitment channel it ignores.
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18The Future Of…LOG_2026.08.01 // INGEST: MARKET_INTELLIGENCE // SCOPE: THE_FUTURE_OFThe Future of Branded Residences.
Branded residences win on operations and taste, not on the label. The brand only holds value as long as the service behind it does.
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19The Future Of…LOG_2026.07.30 // INGEST: STRATEGY_DESTRUCTION // SCOPE: LIVING_NOT_SQMWhy Great Residential Projects Sell a Life. Not Square Metres.
Residential value increasingly sits in service, community and arrival — not in the extra square metre.
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20ManifestoLOG_2026.07.18 // INGEST: LABORATORY_JOURNAL // CORE: MANIFESTOMAKE. THEM. THINK.
MAKE. THEM. THINK. is more than a payoff. It is the mentality behind everything we do — and the reason we sharpened the mark that carries it.
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21LITTLE BASTARDS®LOG_2026.07.04 // INGEST: SPATIAL_VALIDATION // VERTICAL: LITTLE_BASTARDS70's bungalow in Breda: a LITTLE BASTARDS® midcentury modern rework
A LITTLE BASTARDS® project in Breda — a 1970s bungalow rebuilt as a midcentury modern family home. Original soul kept, brutal edits made. Now hip. Always was.
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22Agentic AILOG_2026.06.20 // INGEST: SYSTEM_ARCHITECTURE // PROTOCOL: AGENTIC_AIAgentic AI for real estate development: the new operating layer for plots, permits and projects
Real estate development is the most coordination-heavy business there is. Agentic AI is rewriting that layer — and the developers who adopt it first will outpace everyone else.
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23AI SystemsLOG_2026.06.18 // INGEST: LABORATORY_JOURNAL // CORE: AI_SYSTEMSAI systems for founders and CEOs: the operating layer behind the next generation of companies
Most founders and CEOs already use AI tools. Very few run AI systems. The gap between the two is where the next decade of competitive advantage lives.
Read entry →- 24SpacesLOG_2026.06.15 // INGEST: LABORATORY_JOURNAL // CORE: SPACES
Spaces, interiors and growth environments: why the room you build is the brand you build
A space is not decoration. A space is a strategy. At BASTARDS INC.® we design and build environments that move the business — hotels, homes, offices, hospitality, showrooms and clubhouses.
Read entry → - 25Agentic AILOG_2026.06.08 // INGEST: LABORATORY_JOURNAL // CORE: AGENTIC_AI
Agentic AI in real estate development: how we use agents to move from plot to project
Real estate development is a coordination problem disguised as a creative one. At BASTARDS INC.® we are wiring AI agents into our own development pipeline — and this is what it looks like in practice.
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26Agentic AILOG_2026.06.05 // INGEST: LABORATORY_JOURNAL // CORE: AGENTIC_AIAgentic AI in interior design: taste stays human, everything else can move
Interior design is one of the last industries where the bottleneck is not creativity — it is the spreadsheet, the supplier list, the visual library, the client email. We are quietly fixing that with agents.
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27CompanyLOG_2026.05.18 // INGEST: LABORATORY_JOURNAL // CORE: COMPANYBASTARDS INC.® launches new website: the brand book is the website
BASTARDS INC.® is live at bastards-inc.com — not with a traditional company website, but with a public-facing brand book.
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28CompanyLOG_2026.05.01 // INGEST: LABORATORY_JOURNAL // CORE: COMPANYBASTARDS INC.® goes AI-native
Building a modern platform where spaces, AI systems, product creation, partnerships and deal making operate as one lab.
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29CultureLOG_2026.04.18 // INGEST: LABORATORY_JOURNAL // CORE: CULTURELITTLE BASTARDS® — GOODBYE.DULL.
Curating what's next in design, art, objects, interiors and chaos.
Read entry →- 30ThinkingLOG_2026.04.02 // INGEST: LABORATORY_JOURNAL // CORE: THINKING
Brutal Creativity in the post-category era
Why ordinary work will be automated, and why taste, judgement and direction become more valuable.
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