News.
- 16 Aug 2026MAKE.THEM.THINK
The Office Is Your Biggest Advertisement.
The workplace is the most-visited brand expression a company owns — and the cheapest recruitment channel it ignores.
Read - 01 Aug 2026The Future Of…
The Future of Branded Residences.
Branded residences win on operations and taste, not on the label. The brand only holds value as long as the service behind it does.
Read - 30 Jul 2026The Future Of…
Why Great Residential Projects Sell a Life. Not Square Metres.
Residential value increasingly sits in service, community and arrival — not in the extra square metre.
Read - 18 Jul 2026Manifesto
MAKE. THEM. THINK.
MAKE. THEM. THINK. is more than a payoff. It is the mentality behind everything we do — and the reason we sharpened the mark that carries it.
Read - 04 Jul 2026LITTLE BASTARDS®
70's bungalow in Breda: a LITTLE BASTARDS® midcentury modern rework
A LITTLE BASTARDS® project in Breda — a 1970s bungalow rebuilt as a midcentury modern family home. Original soul kept, brutal edits made. Now hip. Always was.
Read - 20 Jun 2026Agentic AI
Agentic AI for real estate development: the new operating layer for plots, permits and projects
Real estate development is the most coordination-heavy business there is. Agentic AI is rewriting that layer — and the developers who adopt it first will outpace everyone else.
Read - 18 Jun 2026AI Systems
AI systems for founders and CEOs: the operating layer behind the next generation of companies
Most founders and CEOs already use AI tools. Very few run AI systems. The gap between the two is where the next decade of competitive advantage lives.
Read - 15 Jun 2026Spaces
Spaces, interiors and growth environments: why the room you build is the brand you build
A space is not decoration. A space is a strategy. At BASTARDS INC.® we design and build environments that move the business — hotels, homes, offices, hospitality, showrooms and clubhouses.
Read - 08 Jun 2026Agentic AI
Agentic AI in real estate development: how we use agents to move from plot to project
Real estate development is a coordination problem disguised as a creative one. At BASTARDS INC.® we are wiring AI agents into our own development pipeline — and this is what it looks like in practice.
Read - 05 Jun 2026Agentic AI
Agentic AI in interior design: taste stays human, everything else can move
Interior design is one of the last industries where the bottleneck is not creativity — it is the spreadsheet, the supplier list, the visual library, the client email. We are quietly fixing that with agents.
Read - 18 May 2026Company
BASTARDS INC.® launches new website: the brand book is the website
BASTARDS INC.® is live at bastards-inc.com — not with a traditional company website, but with a public-facing brand book.
Read - 01 May 2026Company
BASTARDS INC.® goes AI-native
Building a modern platform where spaces, AI systems, product creation, partnerships and deal making operate as one house.
Read - 18 Apr 2026Culture
LITTLE BASTARDS® — GOODBYE.DULL.
Curating what's next in design, art, objects, interiors and chaos.
Read - 02 Apr 2026Thinking
Brutal Creativity in the post-category era
Why ordinary work will be automated, and why taste, judgement and direction become more valuable.
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